Lexmark Unveils Win-Win Strategy
for Channel Partners -- Holding Channel Meetings across 18 Chinese
Cities
03/30/2007
Lexmark China, a branch of the well-know
printing solutions provider Lexmark International Inc. (New
York Stock Exchange (NYSE): LXK), ,announced today that it will
host the inaugural large-scale China channel meeting in 18 cities
nationwide including Beijing, Shenyang, Shanghai, Chengdu, and
Guangzhou. The event will take place from March until the beginning
of May. Through the national channel
meeting, Lexmark will continue with its ¡°customer-oriented¡±
operation strategy by developing new core customers and enhancing
the relationships with existing customers. Lexmark will choose
and empower second and third level distribution agents in
addition to the primary distributors. Following the E120 ¨C
awarded the ¡°2006 Product Prize¡± by Computer World dependability
and performance ¨C Lexmark introduced several new models with
positive market feedback. Lexmark will continue to integrate
various technologies to provide one-stop product-service solutions.
This will promote collaboration between Lexmark and various
other product distributors.
Lexmark has distributors covering 153 cities.
¡°Lexmark¡¯s objective is to increase the number of Lexmark
distributors by three times and to cover at least 200 cities
by the end of this year.¡± Said James Li, president of Lexmark
China and Hong Kong Through several years of operation, Lexmark
has gradually formed a ¡°win-win federation¡± of product distributors.
James Li said, ¡°Though Lexmark has a big sales teams, we need
to employ various distribution channels to develop a broad
customer market; the ultimate sales work should be performed
by channel market distributors.¡±
Lexmark¡¯s business is not limited to printing
services hardware. Lexmark is focused on expanding its global
advantage in the printing solutions market, and intends to
provide technologically advanced printing products and services
to customers by employing various distribution channels. This
year, Lexmark will continue to promote successful printing
services and help customers save costs by charging on a ¡°per
piece of printed paper¡± basis (MPS Management Printing Service).
Consequently, its products and solutions not only cater to
the needs of large multinational corporations but are also
popular among small and medium-sized enterprises.
At the most recent Lexmark China channel
meeting, Lexmark¡¯s senior leaders and cooperative partners
from a variety of cities discussed channel strategy and marketing
tactics. Employing the cooperative concept of a ¡°win-win federation¡±,
Lexmark will continue to perfect its sales teams and the channel
partner distributor system. Lexmark also attaches great importance
to customer and distributor feedback, to strengthening cooperation
in products sales, transportation logistics, employee training;
this success has enabled more and more users to take advantage
of Lexmark¡¯s value-beyond-price.
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